샘플 갤러리
초기 창업자가 가장 많이 참고하는 사례들입니다. 위 3개는 Star-t AI가 직접 만든 결과물, 아래는 이미 성공한 스타트업들의 사업 구조 분석입니다.
아이디어 한 줄만 넣으면 사업 구조·우선순위·랜딩페이지까지 이렇게 나옵니다. 클릭해서 확인하세요.
중소기업 담당자가 계약서 PDF를 업로드하면 AI가 '불리한 조항', '누락된 필수 조항', '업계 표준 대비 리스크'를 10분 이내에 법률가 수준으로 리포트하는 SaaS. 변호사 자문 전 1차 스크리닝 용도.
동네 카페·식당 사장님이 POS 데이터를 1분 업로드하면 AI가 '지난주 대비 매출 하락 원인'과 '다음 주 개선 액션 3가지'를 리포트로 제공하는 자영업자 전용 매출 분석 도구.
60대 이상 시니어가 복약·혈압·혈당을 매일 음성으로 기록하면 AI가 가족 보호자에게 자동으로 요약 리포트를 전달하는 건강 관리 앱. 버튼 하나로 자식에게 '오늘 괜찮음/점검 필요' 신호가 간다.
Airbnb·Netflix·Slack 등 실제 성공 스타트업의 사업 모델을 Star-t 분석 포맷으로 정리했습니다. 내 아이디어가 어느 패턴에 속하는지 참고하세요.
A two-sided marketplace that wins by reducing booking risk for guests and listing friction for hosts.
왜 이 구조가 작동하는가: The core loop compounds when trusted supply increases search coverage, which improves conversion and attracts more hosts.
참고 브랜드: Airbnb
실행 초점
주로 만들어지는 결과물
A subscription media product centered on homepage relevance, catalog discovery, and habit retention.
왜 이 구조가 작동하는가: Personalized ranking and continuous recommendations reduce choice paralysis and keep watch intent high across sessions.
참고 브랜드: Netflix
실행 초점
주로 만들어지는 결과물
A merchant-first platform that combines storefront, operations, and monetization into one system.
왜 이 구조가 작동하는가: Merchants adopt for speed, then expand usage as more revenue-critical workflows run through the platform.
참고 브랜드: Shopify
실행 초점
주로 만들어지는 결과물
A collaboration hub that turns messaging, automation, and integrations into one daily operating surface.
왜 이 구조가 작동하는가: Once communication and app workflows converge in one workspace, switching costs rise and enterprise expansion gets easier.
참고 브랜드: Slack
실행 초점
주로 만들어지는 결과물
A habit-forming education product that uses streaks, short sessions, and progressive rewards to sustain daily use.
왜 이 구조가 작동하는가: The session loop is small enough to repeat every day, which supports long-term retention and steady premium conversion.
참고 브랜드: Duolingo
실행 초점
주로 만들어지는 결과물
An AI-native workspace layer that finds knowledge, drafts work, and reduces context switching inside existing workflows.
왜 이 구조가 작동하는가: The assistant becomes sticky when it operates inside the team's source of truth instead of requiring a separate tool.
참고 브랜드: Notion AI
실행 초점
주로 만들어지는 결과물
12 cases
A two-sided marketplace that wins by reducing booking risk for guests and listing friction for hosts.
Airbnb
Take rate on bookings plus add-on host services
A subscription media product centered on homepage relevance, catalog discovery, and habit retention.
Netflix
Recurring subscription with plan-based access tiers
A merchant-first platform that combines storefront, operations, and monetization into one system.
Shopify
Subscription plus payments, apps, and platform services
A collaboration hub that turns messaging, automation, and integrations into one daily operating surface.
Slack
Seat-based SaaS with enterprise expansion
A browser-native design workspace built around real-time collaboration, prototypes, and design systems.
Figma
Seat-based SaaS with team and enterprise tiers
A habit-forming education product that uses streaks, short sessions, and progressive rewards to sustain daily use.
Duolingo
Freemium with subscription upgrade
An audio platform where recommendation quality and playlist discovery drive repeat listening and premium upgrades.
Spotify
Ad-supported free tier plus recurring premium subscription
A creator revenue platform focused on recurring memberships, gated benefits, and direct fan support.
Patreon
Platform fee on memberships and creator sales
A community platform designed around persistent groups, real-time interaction, and strong participation loops.
Discord
Platform monetization through premium experiences and ecosystem services
An AI-native workspace layer that finds knowledge, drafts work, and reduces context switching inside existing workflows.
Notion AI
Workspace subscription with AI feature upsell
An AI tutor layer that deepens a proven learning product with guided conversation, explanation, and premium differentiation.
Duolingo Max
Premium subscription add-on for AI tutoring features
An AI assistant embedded in a commerce platform to generate content, answer questions, and complete operational tasks.
Shopify Sidekick, Shopify Magic
AI included in platform plans to increase retention and platform revenue